I’m well aware that Pepsi is not the enemy. I was merely adding a little levity to the thread. My attempt at humor obviously fizzled with you. Trust me, I won’t quit my day job!

Best,
Joseph

Thank you for contacting us at Pepsi-Cola.

I want to share with you that our new logo and graphics designs, which have begun appearing in our advertising and on our packaging, are the result of many months of planning and design. Pepsi’s face to the consumer has always evolved to stay relevant to the times. The Pepsi logo has been around for over 100 years and has been red-white-and-blue virtually the entire time. In fact, you can see the historical transformation of our logo by visiting our website http://pepsigallery.com/.

I hope this clears up any misunderstanding. Thanks again for writing.

Dennis Dowd
Consumer Relations Representative
dennis.c.dowd@pepsi.com
011887300A

My response to him was:

Your finely crafted response completely talked around my point of using a closely related campaign logo. Pepsi is in fine company as many other businesses are also jumping in with the new administration hoping to drive new business.

And that’s why people like Soros and Heinz could care less about what happens ’cause it’ll only affect people who don’t have their kind of money.

Also, keep in mind that there isn’t a truly altruistic rich person in the world. If they were truly altruistic they wouldn’t be rich.

LINK

http://www.thelogofactory.com/logo_blog/index.php/obama-pepsi-logo/

After working with them I stopped purchasing any of their products.

But they also understand (if they’re as good at it as you say) that if a campaign doesn’t work they need to retool again.

Whether they are consciously pushing Big Zero on purpose or not is irrelevant because that is the end effect. I don’t like that end effect enough that, in spite of my preference for their product, I will not buy any of their products until that campaign ends.

And if enough of their customers are similarly moved that way, that campaign will end that much sooner, and Big Zero will have to look elsewhere for free advertising.

Look, I am a staunch conservative so believe me when I tell you this.

At one time I worked for an ad agency that had Pepsi for a client. The marketing people at Pepsi are the most arrogant, smug and miserable human beings I ever met. 90% of them have MBA’s in marketing from top business schools at Michigan, Northwestern, Indiana and even Wharton.

Their internal slogan is “If it ain’t broke, break it”, I am not kidding. They are never satisfied and revise their packaging, colors and logo on a regular basis to suit their mood. The new design has everything to do with stealing Obama’s equity to sell sugar water and nothing to do with politics.

If Pepsi marketing can steal some new pop culture equity they will jump all over it.

They are capitalists first and foremost. If they can sell product by using socialism they will do it. They are nothing more than shameless capitalist whores.

Not that there’s anything wrong with that : )

As far as Pepsi goes, I will resume drinking it when they refrain from pushing a socialist by proxy.

Unfortunately, the “packaging” is going to matter.

As I said in comment at my own site:

I believe that we have a huge number of [media addicted and sound-bytes addicted] voters out there, never mind that video presentations can never reach the depth of the printed word. In my view, this dependence upon video “evidence” is one reason BHO got elected, and BHO’s campaign well knew how to sway voters with those means. I think that conservatives are “behind the times,” though it grieves me to believe that our citizenry has so degenerated to be so easily manipulated.

Right now, we’ve got a dumbed-down electorate, easily swayed by the demagogue Dems and this constant advertising of “hope and change” and “stimulus.”

I don’t give a hoot about whatever soft drink BHO imbibes.

Obama Kool Aid

Unfortunately, Pepsi sponsors my favorite NASCAR Jeff Gordon, although if he doesn’t stop letting Tom Cruise hang out with him on race day that will change in a hurry.